Enduring wool scarf in statement oversized shape. 28"W x 78"L.Wool. Dry clean. Made in Italy. ABOUT THE BRAND. An acronym for "Ambition to Create Novel Expression," founder Jonny Johansson started Stockholm-based Acne Studios as a collective inspired by art and youth culture. Starting with raw denim jeans-a signature item-the label advanced into casual wear, giving off-duty looks its stamp of minimal-cool.