Zara has become one of the fastest growing fashion retailers to date. Their ability to deliver luxurious trendy designs in an array of lifestyle collections for both men and women at a fraction of the price is nearly unparalleled. The company opened its first shop in Spain in 1975. It’s since expanded into a global retailing powerhouse within its parent company, Inditex. The magic behind Zara is its minimal advertising, public relations presence and absence of famous designer collaborations. Their process innovation is completely enthralling. Zara excels at delivering the hottest products, colors and designs based on consumer consumption to all its stores by region on a frequent basis. From outerwear to accessories, everything within the brand is uniquely stylish and extremely affordable.