No label has been more synonymous with skate culture than Vans. The brand started in 1966 when Paul Van Doren and his partners setup The Van Doren Rubber Company in Anaheim. Blending a Southern California vibe to the practicality needs of skaters, Vans instantly became a smash hit. It broke out of the sub-culture’s hands after the 1982 film Fast Times At Ridgemont High due to main character Jeff Spicoli’s (played by Sean Penn) favoritism of the footwear. Penn would later lend his voice as narrator to the 2001 skating documentary Dogtown And Z-Boys, which was also produced by Vans. The shoes waffle sole, durable canvas material and unique colors and styling have been able to outlast all other competitors. It’s roots and innovative production efforts to the skating sub-culture maintain a loyal fan base as the company continues to deliver an assortment of apparel, equipment and events.