The first H&M shop opened on the high street in 1947 and since then the brand has gone from strength to strength. Inspired by the idea of producing fashionable and on trend clothing, accessories and footwear that don’t cost the earth, H&M has become popular thanks to its intuitive understanding of what shoppers want from the latest fashion trends. The brand is popular all over the world – with stores in 55 countries – and has become a go to for those looking for fashion that is affordable but up to date. The footwear line from the brand is a prime example of the way in which H&M has managed to differentiate its products without increasing prices. From brogues to ankle boots, courts to loafers each look is distinctive but accessible.