Partners Justin Thornton and Thea Bregazzi launched hip London based label Preen in 1996. They started out with a small boutique in London’s Portobello and within a decade had shown their collection at New York Fashion week and have a loyal celebrity following including Kate Moss and Chloe Sevigny. Preen now stocks their unique style of sophisticated cool in over 25 international countries Preen creates clothes that are easy to wear and yet still remain chic, they are masters of designing transitional clothes that are wearable day or night. Trademark Preen styles are structured skirts, flirty party dresses and feminine power suits.
In early 2008 Justin Thornton and Thea Bregazzi debuted an offshoot label called Preen Line in Copenhagen. The more affordable label blends the traditional Preen look with a new rock and roll vibe for a younger market.