Pierre Balmain

Pierre Balmain once said that ‘Good fashion is evolution, not revolution,’ which is probably why this directional haute couture legend’s challenging collections have remained as popular and as cutting-edge now, under creative director Olivier Rousteing, as they were on their debut in 1945. With a heritage of dressing silver screen starlets like Marlene Dietrich and Vivien Leigh, pioneering the ‘Jolie Madame’ ultra-feminine style and famous for his structured tailoring for women, the modern house of Pierre Balmain features casual streetwear, printed tees, sculpted jackets and easy-to-wear-denim for men and women.