Named after her children, Sophie Albou launched Paul & Joe in 1995. The chic label epitomises Parisian style, offering trend focused pieces such as shearling coats and cotton playsuits. The label has since dressed just about every style trendsetter in town including Kate Moss, Cameron Diaz and Helena Christensen. Paul & Joe Sister was launched, as the name suggests, as a younger sister line to the main collection. Paul & Joe Sister is a more off-beat collection that is aimed at youthful left bank girls who are looking for the timeless style of Paul & Joe at a fraction of the price.