Cult Australian label Ksubi was born in 2000, after designers Dan Single and George Gorrow grew tired of trying to find a pair of jeans that fit properly. Thus under the name Tsubi they began manufacturing their very own denim line. The label quickly confirmed their high fashion status when they collaborated with cutting edge designers Jeremy Scott and Richard Nicoll. 2006 marked new branding for the label as they changed their name to Ksubi and expanded to include apparel and eyewear.