Most great ideas start from the cozy confines of our parents’ basement. Karmaloop is no different. Looking to breakaway from the McFashion trends of the world, Greg Selkoe began an online retailing destination in 2000 targeted as a haven for the counter culture nonconformists. With plenty of like-minded people across the world, Karmaloop instantly took off. Today it holds lifestyle collections for both men and women looking to sport that casual comfort wear with attitude or the latest hipster denim. There’s plenty of colors, styles and patterns from illustrious designers, many of which you probably never head of. Truthfully, it’s perfect for the contemporary rebel.