Conceptual designer Jeremy Scott launched his eponymous label in 1997. His high-octane designs are heavily inspired by pop art and he is often noted as being the pioneer of the ‘new rave’ trend. Jeremy Scott is known for his hyper-realistic prints and witty slogans that emblazon his designs. Previous collections draw reference from The Flintstones, Mickey Mouse and Marie Antoinette. Scott has also collaborated with luxury French accessories label Lonchamp, to update their classic ‘Le Pilage’ tote bag. His collaboration with sportswear giant Adidas also achieved great acclaim when he reworked classic Adidas originals with graphic artwork and wing adornments.