Having grown up around the creative spirit of Los Angeles, James Perse was destined to make a name for himself. As a child Perse spent most of his childhood watching his father manage and successfully put his clothing boutique, Maxfield, on the international fashion map. Surprisingly enough it was Perse’s interest in sports that lead him down an interesting road to fashion. Irritated that he could not find a baseball cap that was well designed, he set out to create one himself which caught the eye of Maxfield’s clients and eventually film directors who ordered the hats for their cast and crew. After launching a prosperous casual luxe t-shirt line in 1994, Perse founded his first namesake collection of women’s knits in 1996 and men’s in 1998. Constantly sourcing inspiration from minimalist architecture and the west coast lifestyle, Perse’s low maintenance high-end fashion delivers exceptional results year after year.