Swedish retail giant H&M was launched in 1947 by Erling Persson. Initially it stocked only women’s clothes under the name ‘Hennes’ - Swedish for ‘hers’. The company is now regarded as one of the most successful high-street brands of its kind and is stocked in over 41 countries worldwide. They’ve recently become famous for their celebrity collaborations with designers such as Stella McCartney and Lanvin, and this season is no exception with Italian superbrand Versace lined up!