High-end urban styling has never been defined more than when G-Star Raw burst onto the runway from the Netherlands. Not to be confused with some sort of rapper or hip-hop artist, the brand started in 1989 under the name Gap-Star Raw. When its brand hit international success, it changed to its present acronym so as not to be confused with the already established American clothing company Gap. Raw originates from the company’s philosophy of denim jeans. They’re unique in delivering untreated “raw” denim as a desirable material, which they fused with 3-D designs and unique washes. Today the company offers customers the ability to custom design their denim. They also offer a long versatile range of outerwear, footwear, shirts, jumpers, knitwear and accessories for both men and women.