French Connection
http://www.frenchconnection.com/

French Connection is the pivotal example on how creative advertising can entirely reinvent yourself. When you’re perusing the racks and thought you glimpsed at a garment that blatantly displayed one of the seven words you can’t say on TV, look again. On a closer inspection you’ll find FCUK is an acronym for French Connection United Kingdom. The fashion retailer was founded in 1972, but eventually fell into dry spell. In 1997 the creative and controversial advertising of the acronym instantly propelled the brand back into a highly sought after label and remains relevant on the high street today. Besides shirts displaying clever uses of the acronym, French Connection has a wide assortment of men’s and women’s lines. Style for both is clean and simple across a wide range of shirts, dresses, jumpers, jeans, jackets, shoes and accessories, which are all priced affordably.

French Connection
$130
French Connection
$37
French Connection
$50
French Connection
$59
French Connection
$143
French Connection
$40
French Connection
$30
French Connection
$143
French Connection
$42
French Connection
$130
French Connection
$38 $19
French Connection
$144 $72
French Connection
$121 $56
French Connection
$85
French Connection
$85
French Connection
$76
French Connection
$108
French Connection
$34
French Connection
$45
French Connection
$172
French Connection
$46
French Connection
$78
French Connection
$188
French Connection
$172
French Connection
$124
French Connection
$131
French Connection
$262
French Connection
$68
French Connection
$38
French Connection
$133
French Connection
$198
French Connection
$298
French Connection
$68
French Connection
$98
French Connection
$133
French Connection
$167
French Connection
$125
French Connection
$125
French Connection
$125
French Connection
$343