French connection
http://www.frenchconnection.com/

French Connection is the pivotal example on how creative advertising can entirely reinvent yourself. When you’re perusing the racks and thought you glimpsed at a garment that blatantly displayed one of the seven words you can’t say on TV, look again. On a closer inspection you’ll find FCUK is an acronym for French Connection United Kingdom. The fashion retailer was founded in 1972, but eventually fell into dry spell. In 1997 the creative and controversial advertising of the acronym instantly propelled the brand back into a highly sought after label and remains relevant on the high street today. Besides shirts displaying clever uses of the acronym, French Connection has a wide assortment of men’s and women’s lines. Style for both is clean and simple across a wide range of shirts, dresses, jumpers, jeans, jackets, shoes and accessories, which are all priced affordably.

French connection Printed Swim Shorts - Lyst
French connection
Printed Swim Shorts
$67 $42
French connection Clancy Cross Body Bag - Lyst
French connection
Clancy Cross Body Bag
$143
French connection Lottie Waisted Belt - Lyst
French connection
Lottie Waisted Belt
$105
French connection Roma Knits Long Sleeve Raglan Jumper - Lyst
French connection
Roma Knits Long Sleeve Raglan Jumper
$127 $38
French connection Leah Jersey Pleated Skirt - Lyst
French connection
Leah Jersey Pleated Skirt
$110
French connection Lustre Silk Sleeveless Round Neck Top - Lyst
French connection
Lustre Silk Sleeveless Round Neck Top
$110 $54
French connection Olympic Marl Tee - Lyst
French connection
Olympic Marl Tee
$128
French connection Dusted Ombre Jersey Dress - Lyst
French connection
Dusted Ombre Jersey Dress
$148 $51
French connection Shrimpy Denim Jeans - Lyst
French connection
Shrimpy Denim Jeans
$127
French connection French Stripe Tee - Lyst
French connection
French Stripe Tee
$98
French connection Salt and Pepper Cotton Zip Jacket - Lyst
French connection
Salt and Pepper Cotton Zip Jacket
$220 $66
French connection Fast Space Jersey V Neck Top - Lyst
French connection
Fast Space Jersey V Neck Top
$42 $20
French connection Linear Pu Legging - Lyst
French connection
Linear Pu Legging
$103 $31
French connection Ft Mississippi Melange Dress - Lyst
French connection
Ft Mississippi Melange Dress
$128
French connection Textured Minaudiere - Lyst
French connection
Textured Minaudiere
$78 $33
French connection Swim Shorts - Lyst
French connection
Swim Shorts
$67 $42
French connection Printed Swim Shorts - Lyst
French connection
Printed Swim Shorts
$67 $42
French connection Nienke Metallic Pouch Bag - Lyst
French connection
Nienke Metallic Pouch Bag
$95
French connection Prime Run Pants - Lyst
French connection
Prime Run Pants
$166 $99
French connection Melissa Shopper Bag - Lyst
French connection
Melissa Shopper Bag
$181
French connection Classic Crepe Connie Jacket - Lyst
French connection
Classic Crepe Connie Jacket
$267 $160
French connection Forever Drape Jacket - Lyst
French connection
Forever Drape Jacket
$287 $172
French connection Lillia Duffle Bag - Lyst
French connection
Lillia Duffle Bag
$170
French connection Lyla Bowler Bag - Lyst
French connection
Lyla Bowler Bag
$495
French connection Char Pouch Bag - Lyst
French connection
Char Pouch Bag
$105
French connection Silva Clutch Bag - Lyst
French connection
Silva Clutch Bag
$112
French connection Nai Clutch Bag - Lyst
French connection
Nai Clutch Bag
$105
French connection Sally Fold Over Clutch Bag - Lyst
French connection
Sally Fold Over Clutch Bag
$105
French connection Cocoa Striped Top - Lyst
French connection
Cocoa Striped Top
$67
French connection Nicola Belt - Lyst
French connection
Nicola Belt
$105
French connection Reyna Clutch Bag - Lyst
French connection
Reyna Clutch Bag
$286
French connection Danni Degrade 71cea - Lyst
French connection
Danni Degrade 71cea
$148
French connection Glitter Bug Fitted Dress - Lyst
French connection
Glitter Bug Fitted Dress
$287 $172
French connection Super Stripe Cap Sleeve Dress - Lyst
French connection
Super Stripe Cap Sleeve Dress
$248 $149
French connection Gypsy Mini Pouchgreen - Lyst
French connection
Gypsy Mini Pouchgreen
$68 $30
French connection Perforated Celebration Toteblush - Lyst
French connection
Perforated Celebration Toteblush
$118 $39
French connection Perforated Celebration Clutch - Lyst
French connection
Perforated Celebration Clutch
$68 $24
French connection Gypsy Mini Pouchgreen - Lyst
French connection
Gypsy Mini Pouchgreen
$68 $30
French connection Woven Bucket Bag - Lyst
French connection
Woven Bucket Bag
$98 $42
French connection Perforated Celebration Totepink - Lyst
French connection
Perforated Celebration Totepink
$110 $39