French connection
http://www.frenchconnection.com/

French Connection is the pivotal example on how creative advertising can entirely reinvent yourself. When you’re perusing the racks and thought you glimpsed at a garment that blatantly displayed one of the seven words you can’t say on TV, look again. On a closer inspection you’ll find FCUK is an acronym for French Connection United Kingdom. The fashion retailer was founded in 1972, but eventually fell into dry spell. In 1997 the creative and controversial advertising of the acronym instantly propelled the brand back into a highly sought after label and remains relevant on the high street today. Besides shirts displaying clever uses of the acronym, French Connection has a wide assortment of men’s and women’s lines. Style for both is clean and simple across a wide range of shirts, dresses, jumpers, jeans, jackets, shoes and accessories, which are all priced affordably.

French connection Daisy Lace Dress - Lyst
French connection
Daisy Lace Dress
$288
French connection Atlantic Wave Flared Dress - Lyst
French connection
Atlantic Wave Flared Dress
$348
French connection Calliope Cotton Structured Dress - Lyst
French connection
Calliope Cotton Structured Dress
$158
French connection Lizzie Lace Dress - Lyst
French connection
Lizzie Lace Dress
$84 $42 (50% off)
French connection Ali Gator Dress - Lyst
French connection
Ali Gator Dress
$138
French connection Electra Tiedyestripe Jersey Maxi Dress - Lyst
French connection
Electra Tiedyestripe Jersey Maxi Dress
$128 $64 (50% off)
French connection Intarsiadeer Pullover - Lyst
French connection
Intarsiadeer Pullover
$118 $90 (20% off)
French connection Florence Fairisle Jumper Dress - Lyst
French connection
Florence Fairisle Jumper Dress
$158
French connection Leather Accented Coat - Lyst
French connection
Leather Accented Coat
$350
French connection Island Cluster Top - Lyst
French connection
Island Cluster Top
$179 $122 (30% off)
French connection Enora - Lyst
French connection
Enora
$130
French connection Whisper Ruth 71cjs - Lyst
French connection
Whisper Ruth 71cjs
$188
French connection Sirius Sequins Mermaid Skirt - Lyst
French connection
Sirius Sequins Mermaid Skirt
$178
French connection Ponte  Fauxleather Fitandflare Dress - Lyst
French connection
Ponte Fauxleather Fitandflare Dress
$104 $52 (50% off)
French connection Faux Fur Trimmed Walker Coat - Lyst
French connection
Faux Fur Trimmed Walker Coat
$480
French connection Cosmic Hair Tote - Lyst
French connection
Cosmic Hair Tote
$158
French connection Cosmic Tote - Lyst
French connection
Cosmic Tote
$128
French connection Asymmetrical Tulip Jacket - Lyst
French connection
Asymmetrical Tulip Jacket
$350
French connection Boxy Quilted Fauxleather Trimmed Jacket - Lyst
French connection
Boxy Quilted Fauxleather Trimmed Jacket
$124 $62 (50% off)
French connection Angelfire Sparkle 71cey - Lyst
French connection
Angelfire Sparkle 71cey
$298
French connection Boxy Quilted Fauxleather Trimmed Jacket - Lyst
French connection
Boxy Quilted Fauxleather Trimmed Jacket
$124 $62 (50% off)
French connection Elite Tote - Lyst
French connection
Elite Tote
$118
French connection Elite Hobo - Lyst
French connection
Elite Hobo
$98
French connection Woven Floral Dress - Lyst
French connection
Woven Floral Dress
$328
French connection Floral Fit and Flare Dress - Lyst
French connection
Floral Fit and Flare Dress
$148
French connection Patterned Drop Waist Dress - Lyst
French connection
Patterned Drop Waist Dress
$188
French connection Luxe Leather 73cat - Lyst
French connection
Luxe Leather 73cat
$248
French connection Twill Skirt - Lyst
French connection
Twill Skirt
$148
French connection Asymmetrical Tulip Jacket - Lyst
French connection
Asymmetrical Tulip Jacket
$350
French connection Textured Shift Dress - Lyst
French connection
Textured Shift Dress
$128
French connection Una Knits Cardigan - Lyst
French connection
Una Knits Cardigan
$138
French connection Striped Sweater Dress - Lyst
French connection
Striped Sweater Dress
$98
French connection Rocky Road Textured Sweater - Lyst
French connection
Rocky Road Textured Sweater
$118
French connection Ivy Lace Slouchy Jumper - Lyst
French connection
Ivy Lace Slouchy Jumper
$128
French connection Long Sleeve Tshirt with Pocket - Lyst
French connection
Long Sleeve Tshirt with Pocket
$56 $30 (45% off)
French connection Striped Hole Sweater - Lyst
French connection
Striped Hole Sweater
$128
French connection Ali Gator Check Tunic Top - Lyst
French connection
Ali Gator Check Tunic Top
$98
French connection Sammy Silk Shirt - Lyst
French connection
Sammy Silk Shirt
$168
French connection Malik Mohair 73cbk - Lyst
French connection
Malik Mohair 73cbk
$148
French connection Night Sky Star Sweatshirt - Lyst
French connection
Night Sky Star Sweatshirt
$73
French connection Striped Scoopneck Tank - Lyst
French connection
Striped Scoopneck Tank
$28 $14 (50% off)
French connection Verona Knit Contrasting Sweater - Lyst
French connection
Verona Knit Contrasting Sweater
$138