French connection
http://www.frenchconnection.com/

French Connection is the pivotal example on how creative advertising can entirely reinvent yourself. When you’re perusing the racks and thought you glimpsed at a garment that blatantly displayed one of the seven words you can’t say on TV, look again. On a closer inspection you’ll find FCUK is an acronym for French Connection United Kingdom. The fashion retailer was founded in 1972, but eventually fell into dry spell. In 1997 the creative and controversial advertising of the acronym instantly propelled the brand back into a highly sought after label and remains relevant on the high street today. Besides shirts displaying clever uses of the acronym, French Connection has a wide assortment of men’s and women’s lines. Style for both is clean and simple across a wide range of shirts, dresses, jumpers, jeans, jackets, shoes and accessories, which are all priced affordably.

French connection Classic Capri Seamed Dress - Lyst
French connection
Classic Capri Seamed Dress
$178 $62 (65% off)
French connection So Fresh Wallet - Lyst
French connection
So Fresh Wallet
$48
French connection Ft Selfie Sweat - Lyst
French connection
Ft Selfie Sweat
$78
French connection Moscow Twees Coat - Lyst
French connection
Moscow Twees Coat
$368
French connection Rockstar Jeans - Lyst
French connection
Rockstar Jeans
$158
French connection Ft Selfie Sweat - Lyst
French connection
Ft Selfie Sweat
$78
French connection S66 Off Piste Gilet - Lyst
French connection
S66 Off Piste Gilet
$98
French connection Rachel Flared Silk Dress - Lyst
French connection
Rachel Flared Silk Dress
$286 $143 (45% off)
French connection Leah Jersey Pleated Skirt - Lyst
French connection
Leah Jersey Pleated Skirt
$111
French connection Hannah Crepe Flared Dress - Lyst
French connection
Hannah Crepe Flared Dress
$158
French connection Autumn Vhari Jumper - Lyst
French connection
Autumn Vhari Jumper
$128
French connection Whisper Ruth Gathered Trousers - Lyst
French connection
Whisper Ruth Gathered Trousers
$178
French connection Cutet Coloured Jeans - Lyst
French connection
Cutet Coloured Jeans
$148
French connection Bambino Knits Jumper - Lyst
French connection
Bambino Knits Jumper
$88
French connection Bambino Knits Jumper - Lyst
French connection
Bambino Knits Jumper
$88
French connection Hannah Crepe Top - Lyst
French connection
Hannah Crepe Top
$108
French connection Autumn Chopin Knits Jumper - Lyst
French connection
Autumn Chopin Knits Jumper
$88
French connection Mini Milla Knits Jumper - Lyst
French connection
Mini Milla Knits Jumper
$108
French connection Mozart Rocks Jumper - Lyst
French connection
Mozart Rocks Jumper
$118
French connection Classic Polly Collared Top - Lyst
French connection
Classic Polly Collared Top
$58
French connection Classic Polly Collared Top - Lyst
French connection
Classic Polly Collared Top
$58
French connection Reversible  Leather Belt - Lyst
French connection
Reversible Leather Belt
$37
French connection Disco Leopard Dress - Lyst
French connection
Disco Leopard Dress
$228 $114 (50% off)
French connection Cap Hat Acc Shcaw Tally - Lyst
French connection
Cap Hat Acc Shcaw Tally
$88
French connection Velvet Dream Round Neck Dress - Lyst
French connection
Velvet Dream Round Neck Dress
$286 $143 (45% off)
French connection Wonderland Wool Collarless Coat - Lyst
French connection
Wonderland Wool Collarless Coat
$314 $158 (45% off)
French connection Bambi Striped Bodycon Dress - Lyst
French connection
Bambi Striped Bodycon Dress
$97 $45 (50% off)
French connection Sheree Stretch Paneled Dress - Lyst
French connection
Sheree Stretch Paneled Dress
$238 $120 (45% off)
French connection Glacier Sequin Strap Midi Dress - Lyst
French connection
Glacier Sequin Strap Midi Dress
$352 $181 (45% off)
French connection Iris Lace Dress - Lyst
French connection
Iris Lace Dress
$230 $111 (50% off)
French connection Valentine Dress with Mesh Inserts - Lyst
French connection
Valentine Dress with Mesh Inserts
$143
French connection Wonderland Wool Collarless Coat - Lyst
French connection
Wonderland Wool Collarless Coat
$314 $158 (45% off)
French connection Autumn Chopin Jumper - Lyst
French connection
Autumn Chopin Jumper
$88
French connection Bambi Wide Striped Bodycon Dress - Lyst
French connection
Bambi Wide Striped Bodycon Dress
$118 $49 (55% off)
French connection Ellis - Lyst
French connection
Ellis
$130
French connection Albany Biker Jacket - Lyst
French connection
Albany Biker Jacket
$162 $80 (50% off)
French connection Wilderness Bloom Slash Neck Dress - Lyst
French connection
Wilderness Bloom Slash Neck Dress
$188
French connection Summer Spotlight Dress - Lyst
French connection
Summer Spotlight Dress
$240 $120 (50% off)
French connection Unice Wedge Sandals - Lyst
French connection
Unice Wedge Sandals
$161
French connection Genevieve Trousers - Lyst
French connection
Genevieve Trousers
$162 $81 (50% off)