French Connection
http://www.frenchconnection.com/

French Connection is the pivotal example on how creative advertising can entirely reinvent yourself. When you’re perusing the racks and thought you glimpsed at a garment that blatantly displayed one of the seven words you can’t say on TV, look again. On a closer inspection you’ll find FCUK is an acronym for French Connection United Kingdom. The fashion retailer was founded in 1972, but eventually fell into dry spell. In 1997 the creative and controversial advertising of the acronym instantly propelled the brand back into a highly sought after label and remains relevant on the high street today. Besides shirts displaying clever uses of the acronym, French Connection has a wide assortment of men’s and women’s lines. Style for both is clean and simple across a wide range of shirts, dresses, jumpers, jeans, jackets, shoes and accessories, which are all priced affordably.

French Connection
$167
French Connection
$182
French Connection
$192 $274
French Connection
$133 $190
French Connection
$66 $195
French Connection
$127 $212
French Connection
$82 $117
French Connection
$178 $254
French Connection
$68
French Connection
$98 $271
French Connection
$90 $115
French Connection
$61 $110
French Connection
$65 $127
French Connection
$72 $110
French Connection
$77 $123
French Connection
$148
French Connection
$10 $20
French Connection
$27 $38
French Connection
$27 $38
French Connection
$37
French Connection
$135