Ella Moss

Describing her line in three words - ‘Hip, quirky, fashionable’ - Pamella Protzel Scott founded the ‘Ella Moss’ line with Moise Emquies in 2002. Designed to be comfortable and fashionable with an edge, the range soon found fans among the Hollywood set, and an Ella Moss dress was even worn by Carrie in an episode of Sex and the City. Her casual separates and dresses evoke a ‘flowy femininity with the comfort level of a t-shirt’ - no wonder the bright colour palettes, simple cotton materials and wearable silhouettes have inspired such a diverse celebrity following, with fans including Gwyneth Paltrow, Liv Tyler and Kirsten Dunst.