This innovative, forward-thinking fashion label was founded by Bono and Ali Hewson in 2005 to promote positive change through trade in Africa by sourcing production throughout the continent. In 2008, Edun established the Conservation Cotton Initiative Uganda (CCIU), which provides funding, training and support to cotton farmers in Uganda. Edun entered the LVMH group in 20009. Creative director Danielle Sherman, previously of The Row and Alexander Wang, brings a contemporary aesthetic to the brand’s deconstructed elegance, evocative of Edun’s African inspirations. Slim pants and structured jackets sit alongside distressed pieces and tribal-inflected prints.