Prorsum is Latin for forward, which is printed on the flag of the Burberry logo. When the classic British brand needed to move forward reinvigorating itself, they tapped Italian designer Roberto Menichetti to head the Burberry Prorsum line in 1998. Youthful and sexy was the aim while still maintaining the traditional elegance. Models Kate Moss and Stella Tennant were used to embody the rebranding and capture the reinvigorated energy. Meanwhile, designer Alexis Bittar produced the brand’s first ready-to-wear jewelry collection under the line. Today Burberry Prorsum remains the go-to spot for the brand’s bold stylish concepts.