The male aesthetic evolves and must evolve the way we present it. Fendi has chosen the top floor of the Pirelli Tower, with a 360 degree view of Milan mannequins that seem to march and a short film, entitled 'Arrival', to make the idea of a man in motion. But above all, a superfine collection, contemporary, lean, efficient, precious and graphical, created by Silvia Venturini Fendi (which for the man moves, quite independently, without the guidance of Karl Lagerfeld). http://www.fashionistasmile.com/2012/11/fendi-modern-man-and-graphical.html