A.P.C.

Standing for 'Atelier de Production et de Création', A.P.C was founded in 1988 by the Tunisian born designer Jean Touitou. Back when the vogue was for ostentatious, bare-all fashion, Touitou instead spearheaded a return to the minimalist, effortless cool of the Parisians around him. Now, the brand offers a charming go-to spot for chic, pared-down basics, from cute trench jackets, Breton-stripe tunics and wedged ankle boots - this, leading to high-profile fans such as Alexa Chung and Sofia Coppola. A.P.C Madras is the result of Touitou’s collaboration with Jessica Ogden, and is inspired by their travels to India - the collection emerges as a perfect mix of Touitou’s Parisian staples with Ogden’s love of colour and print.

A.P.C.
$301
A.P.C.
$258
A.P.C.
$95
A.P.C.
$168
A.P.C.
$265
A.P.C.
$135
A.P.C.
$295
A.P.C.
$235
A.P.C.
$90
A.P.C.
$340
A.P.C.
$215
A.P.C.
$195
A.P.C.
$135
A.P.C.
$220
A.P.C.
$266
A.P.C.
$131
A.P.C.
$740
A.P.C.
$153
A.P.C.
$278
A.P.C.
$487
A.P.C.
$210
A.P.C.
$262
A.P.C.
$91
A.P.C.
$182