A.P.C.
Standing for 'Atelier de Production et de Création', A.P.C was founded in 1988 by the Tunisian born designer Jean Touitou. Back when the vogue was for ostentatious, bare-all fashion, Touitou instead spearheaded a return to the minimalist, effortless cool of the Parisians around him. Now, the brand offers a charming go-to spot for chic, pared-down basics, from cute trench jackets, Breton-stripe tunics and wedged ankle boots - this, leading to high-profile fans such as Alexa Chung and Sofia Coppola. A.P.C Madras is the result of Touitou’s collaboration with Jessica Ogden, and is inspired by their travels to India - the collection emerges as a perfect mix of Touitou’s Parisian staples with Ogden’s love of colour and print.
