British designer Alice Temperley launched Temperely London in 2000. The label soon became famous for its romantic, ultra feminine designs which have been popular with many style icons including Kiera Knightley, Helena Christensen and Mischa Barton. The Temperley vision is focused on intricate embroidery, draped gowns and block colours. The Temperely brand now includes an extensive accessories collection as well as the Temperely London Black Label line which sells red carpet and wedding looks.
In 2010 the label launched new line, Alice by Temperley, which is aimed at a younger clientele. Alice by Temperley represents the eclectic style of London with a rock and roll edge, geometric print dresses, leather leggings and velvet jackets are all favourites of the brand.